What kind of content does Mitch make?
Mitch crafts delicious, budget-friendly recipes perfect for everyday meals, often featuring comforting dishes like pasta and traybakes prepared for under £5. Across TikTok, Mitch shares accessible cooking tutorials, from festive holiday specials to easy fast-food inspired knock-offs. Their content is ideal for brands looking to connect with an audience seeking practical, affordable, and satisfying meal ideas.
Are you a brand that’s partnered with Mitch?
Verify your partnership
Who is Mitch’s audience?
Mitch's audience is likely comprised of budget-conscious individuals in the UK seeking practical, easy-to-follow recipes. Their intent signals are strong, driven by the desire for affordable and comforting meal solutions, as indicated by keywords like "budget recipes" and "easy meals." With a TikTok engagement rate of 5.79%, significantly above the benchmark (approx. 3.0%), Mitch's content resonates exceptionally well, suggesting a highly engaged and receptive community eager for his culinary advice. This high ER points to a quality audience that actively interacts with and trusts his recommendations.
Which creators are similar to Mitch?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking delicious, budget-friendly comfort food and easy meal prep ideas.
Lauren Leyva
TikTok @lauren.leyva · Instagram @laurenleyva
This creator shares easy and budget-friendly recipes, often focusing on one-pan meals and batch cooking for efficiency. They also provide tutorials on baking, with a particular focus on seasonal bakes like Christmas desserts. Additionally, the creator offers guidance on healthy eating habits and meal planning, alongside content aimed at teaching children to cook and eat well.
Danielle & Adam
Instagram @girlcooksboybakes
This creator shares recipes and cooking demonstrations, focusing on simple and accessible dishes. They often highlight one-pot meals, slow cooker recipes, and air fryer techniques. Many of their videos feature comfort food classics like ragu, chicken and rice, and jacket potatoes, as well as baked goods such as apple crumble.
Daisy
TikTok @dishesbydaisy · Instagram @dishesbydaisy
This creator focuses on sharing a variety of recipes, predominantly baking. They often provide step-by-step instructions and ingredient lists for dishes such as brownies, blondies, cookies, and pancakes. The creator also shares recipes for savoury meals including chicken and mac 'n' cheese. Many recipes are highlighted as being easy to make or suitable for specific dietary needs like gluten-free.
Frequently asked questions
Sign in to view Mitch's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mitch today
You can use Nutcake’s agentic tools for free. Sign up today to work with Mitch on your creator campaign.