What kind of content does Phoebe Scott make?
Phoebe Scott offers a relatable glimpse into her life on TikTok, sharing authentic daily routines, from DIY beauty to navigating university life. Her content also features engaging personal vlogs that touch on fashion, travel, and genuine relationships. Brands looking to connect with a young, engaged audience will find Phoebe's candid approach and diverse interests a perfect fit.
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Who is Phoebe Scott’s audience?
Phoebe Scott's audience is likely comprised of young adults and students in the UK interested in relatable lifestyle content, university experiences, fashion inspiration, and travel diaries. Their high engagement rate (7.22% ER on TikTok, significantly above the ~3.0% benchmark) signals strong interest and active participation, indicating they are likely to comment, share, and explore Phoebe's content across Nutcake. This suggests a high-quality audience receptive to authentic vlogs and trend-driven fashion/travel recommendations.
Which creators are similar to Phoebe Scott?
If you're looking for creators like Phoebe Scott, you'll love content creators who share authentic daily life, university experiences, fashion finds, travel adventures, and personal vlogs.
Rohan Hye
TikTok @rohan.hye
This creator shares videos about their life and interests. They post content related to fashion, including trying on clothes and discussing outfits. They also share snippets of their travels, including holiday preparations and experiences. Other videos feature trending sounds and pop culture references, such as reality television and music. The creator also posts about personal celebrations like their birthday and Halloween.
erin
TikTok @erinb.xxx
This creator posts videos about a variety of lifestyle topics. They share content related to beauty, including makeup and skincare routines, as well as hair care tips and products. The creator also posts about fashion, showing off outfits and discussing clothing items. Additionally, they share vlogs of their experiences, such as visiting new restaurants and exploring outdoor locations like the Peak District. Some videos also touch on university life and dissertation progress.
Ahmed Cefo
TikTok @iccefox · Instagram @iccefox
This creator posts short videos about their daily life and thoughts. They share content related to their appearance, such as hair and skincare routines, and outfits of the day. They also post about music they are enjoying, sometimes commenting on specific artists like Bruno Mars. The videos often feature transitions and personal reflections, sometimes expressing feelings of being 'cooked' or 'broken'.
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