What kind of content does mills make?
mills brings viewers along on exciting shopping adventures, showcasing recent hauls from popular retailers like Primark. They also offer a taste of the latest food trends, with engaging reviews of new menu items from places like McDonald's. Their content offers an authentic look into personal shopping and dining experiences, perfect for brands looking to connect with an audience interested in lifestyle and consumer trends.
Are you a brand that’s partnered with mills?
Verify your partnershipWho is mills’s audience?
Mills' audience is likely composed of budget-conscious shoppers and fast-food enthusiasts primarily in Great Britain, drawn to relatable and accessible content. Their high engagement rate (19.39% ER on TikTok, significantly above benchmarks like TikTok's ~3.0%) signals strong interest and active participation, indicating a receptive audience for product recommendations and food experiences. This suggests a high-quality audience for brands looking to connect with consumers interested in affordable fashion and popular food trends.
Which creators are similar to mills?
If you're looking for creators like this, you'll love relatable shopping hauls and honest food reviews, perfect for anyone who enjoys discovering budget-friendly finds and tasty treats.
JADA LEIGH
TikTok @jadaleighh.xx
This creator shares videos about their daily life, often featuring relatable situations and personal experiences. They post about their work, including their role as a shift manager at McDonald's. The creator also shares content related to fashion, such as Primark hauls and outfit inspiration, as well as beauty content like makeup tutorials and skincare tips. Additionally, they sometimes share nostalgic content from past years.
myaboughey
TikTok @bougheyxm
This creator shares videos about their daily life and shopping experiences. They often feature content related to coffee, matcha, and brunch items. The creator also posts about self-improvement, wellness challenges, and camera settings. Their videos include shopping hauls from various stores and vlogs of their days.
Emma Will
TikTok @emmawill2014 · Instagram @emmawill2014
This creator posts videos about food, sharing their experiences trying new takeaway options from places like KFC and McDonald's. They also document their cooking routines, sharing dinner ideas and grocery hauls from shops such as Tesco and Bookers. Additionally, the creator shares 'Get Ready With Me' videos, focusing on their nighttime routines and skincare. Some content also includes personal vlogs, such as dancing with their husband and discussing weight loss strategies.
Frequently asked questions
Sign in to view mills's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with mills today
You can use Nutcake’s agentic tools for free. Sign up today to work with mills on your creator campaign.