What kind of content does Selina make?
Selina offers in-depth reviews and unboxing videos across the beauty spectrum, from luxurious perfumes to everyday skincare. On Instagram, she breaks down product performance, discussing everything from fragrance notes to the efficacy of hair treatments and makeup application. Her content is ideal for brands looking to showcase new launches or highlight the unique benefits of their beauty offerings.
Are you a brand that’s partnered with Selina?
Verify your partnership
Who is Selina’s audience?
Selina's audience is likely comprised of beauty enthusiasts in the UK actively seeking honest product recommendations. Their high engagement rate (109.36% ER) significantly surpasses typical benchmarks across platforms like Instagram (~1.5% ER), indicating a highly receptive and loyal follower base. This suggests strong intent signals for purchasing decisions driven by Selina's reviews and unboxing content, promising high-quality engagement and potential for brand partnerships.
Which creators are similar to Selina?
If you're looking for creators like Selina, you'll find beauty enthusiasts who love honest reviews and unboxing videos for all things makeup, skincare, and haircare.
Beebeauty
Instagram @bee.b.eauty
This creator makes videos about beauty products, focusing on both makeup and fragrances. They often showcase luxury items, explaining details like mascara brush shapes, eyeshadow colours, and perfume ingredients. Their content includes demonstrations of various makeup looks, from festive styles to subtle everyday glows. The creator also reviews different scents, describing their character and the feelings they inspire. Many videos feature collaborations with established beauty brands.
Lia
Instagram @lia.beautyuk
The creator posts content primarily focused on beauty products. This includes showcasing various perfumes, often highlighting gourmand or sweet fragrances, alongside unboxings and reviews of skincare and makeup items. They demonstrate the application and effects of products such as mascaras, lip glosses, highlighters, and nail polishes. The content regularly features new and popular items from a range of beauty brands.
Karina Hidalgo
Instagram @karinahidalgo
This creator posts videos about beauty products. They share reviews and tutorials for makeup items such as mascaras, eyebrow products, and concealers. The creator also discusses and showcases fragrances, often highlighting brands that offer cruelty-free and vegan options. They have featured specific perfume scents and provided discount codes for viewers.
Frequently asked questions
Sign in to view Selina's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Selina today
You can use Nutcake’s agentic tools for free. Sign up today to work with Selina on your creator campaign.