What kind of content does Scott DIY make?
Scott DIY brings viewers along for every step of his home renovation and DIY projects, from building custom bin storage and gates to crafting fireplace surrounds. He openly shares his process, including the tools and materials needed, and offers practical advice by discussing challenges like fixing mistakes or dealing with warped wood. Scott's engaging TikTok and Instagram content provides a realistic look at home improvement, making him a go-to for brands seeking authentic DIY inspiration.
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Who is Scott DIY’s audience?
Scott DIY's audience is likely comprised of homeowners and aspiring DIY enthusiasts in Great Britain seeking practical advice and inspiration for home improvement projects. Their intent signals are strong, indicated by high follower counts and engagement rates that exceed benchmarks on both TikTok (2.19% vs. 3.0% benchmark) and Instagram (1.78% vs. 1.5% benchmark). This suggests a highly engaged community actively seeking and responding to Scott's content, indicating a valuable audience for brands in the home improvement, tools, and materials sectors.
Which creators are similar to Scott DIY?
If you're looking for creators like this, you'll love DIY home renovation experts who share building and construction tips for your next project.
Emma
TikTok @diywithemma · Instagram @diywithemma
This creator posts videos about home renovations and DIY projects. They share tips and tutorials on tasks such as building stud walls and improving curb appeal. The creator also offers a course on basic home maintenance for beginners. They document various stages of their renovation projects, including problem-solving and final reveals.
the_houseofwood
TikTok @the_houseofwood · Instagram @the_houseofwood
This creator posts videos about home renovation and DIY projects. They share tutorials on tasks such as fixing kitchen sealant, installing banisters, and repairing a stone sign. The content also features upcycling furniture, building a bird box, and general decorating tips. They often discuss the learning process involved in new DIY skills and share their experiences with various tools and materials.
The Home Improvements Channel
Instagram @thehomeimprovementschanneluk
This creator posts instructional videos about home improvement projects. Topics include building garden rooms, installing decking, and converting campervans. They also share tips on tasks such as cutting carpet and vinyl flooring, fixing taps, and adjusting kitchen units. The videos often provide step-by-step guidance for DIY enthusiasts.
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