What kind of content does Cassie make?
Cassie shares captivating videos on Instagram showcasing her adventures in the UK's natural landscapes. Her content focuses on wild camping and hiking, offering a glimpse into her experiences setting up camp, embracing all weather, and exploring scenic autumn trails. Brands will appreciate her authentic storytelling, which often includes hikes with her book club, wildlife encounters, and visits to stunning waterfalls and mountains.
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Who is Cassie’s audience?
Cassie's audience is likely comprised of UK-based individuals with a strong interest in outdoor pursuits, specifically hiking and wild camping, and an appreciation for British natural landscapes. Their intent signals are high, as evidenced by an exceptional engagement rate (ER) of 33.95% on Instagram, significantly outperforming benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly dedicated and interactive community that actively consumes and responds to Cassie's content, indicating a strong potential for brand partnerships seeking authentic connection and high conversion rates within a niche outdoor enthusiast demographic.
Which creators are similar to Cassie?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in immersive UK outdoor adventures and breathtaking natural landscapes.
Sophie Newey
TikTok @nsophiexplr
This creator shares videos of their outdoor adventures, often featuring scenic natural landscapes. They post content from various locations across the UK, including Wales and the Lake District. Hiking and exploring mountainous regions are common themes in their videos. Some posts also highlight waterfalls and forests, emphasising a connection with nature and personal well-being.
HikesWithFoz
TikTok @hikeswithfoz
This creator posts videos about hiking in various locations across the UK. Their content often features mountainous landscapes, including the Lake District and Scottish Highlands. They also share experiences of wild camping and visiting scenic spots like waterfalls. Some posts highlight the beauty of the British countryside and nature.
Sam Culley
TikTok @samrculley · Instagram @samrculley
This creator posts videos about hiking and outdoor adventures in various locations across the UK and Switzerland. They share details about specific trails, including distances, terrain, and points of interest, such as the White Peak Loop and the Malvern Hills. The creator also provides practical advice on hiking gear, winter camping equipment, and what to pack for day hikes. Additionally, they document personal challenges, like training for the South West Coast Path, and visit places like Hafren Forest and Portmeirion.
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