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Shayla

This creator posts content about pregnancy, including sharing skincare routines and daily outfits. They document the process of preparing for a baby, such as nesting and organising the nursery. The creator also shares tutorials on makeup application and wig installation, alongside attending events like baby showers and Mother's Day celebrations.

Where to find Shayla

Instagram ·makeupshayla
Followers3.3M
Avg views446K
Engagement7.3%
Sourced from public data

Stats updated May 2026 · Stats don't look quite right?

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What kind of content does Shayla make?

Shayla offers a vibrant look into her pregnancy journey, sharing authentic moments of preparing for her baby. Her Instagram feed features relatable content on nesting, nursery organization, and essential pregnancy skincare routines. Beyond her maternal experiences, Shayla also delights her audience with engaging makeup tutorials and wig installation guides, showcasing her versatile creative talents.

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Grwm for brunch! Thank goodness for a kitten heel hunni!

Dress: @jluxlabel 
Shoes: @toteme 
Earrings: @jenniferfisherjewelry 
Bangles: @nakedwardrobe 
#grwm #pregnant #outfitinspo
Get ready with me: #ad Skin prep before makeup is always @rodanandfields Active Hydration Serum, Multi-Function Eye Cream, and Redefine Triple Defense Cream SPF 30. #RFPartner #skincare #skinprep #grwm
Nest with me at 33 weeks pregnant. I organized the babies dresser, hung up clothes, and unboxed everything we may need for his arrival. 
#pregnant #nestwithme #organizewithme

Furniture: @babyletto
Vitamin C should be a non negotiable in your skincare routine. I’m using @obagimedical professional C 20% vitamin c serum. It brightens skin with L-ascorbic acid and reduces visible signs of aging.  #skincare #obagipartner #skincareroutine

Who is Shayla’s audience?

Shayla's audience is likely comprised of expectant mothers and those planning for a family, actively seeking advice on pregnancy, baby preparation, and related lifestyle topics. Their intent signals are strong, indicated by high engagement rates on content spanning skincare, makeup tutorials, and nursery organization. Shayla's Instagram engagement rate of 7.26% significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), suggesting a highly dedicated and responsive community. This elevated engagement points to a valuable audience for brands in the parenting, beauty, and home goods sectors.

Which creators are similar to Shayla?

If you're looking for creators like this creator, you'll find them perfect for expecting parents seeking advice on pregnancy, baby prep, skincare, makeup, and nursery organization.

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