What kind of content does Mai make?
Mai offers in-depth makeup tutorials and honest beauty reviews, with a special focus on all things lips. From showcasing the latest lip liners and glosses to reviewing cult-favorite lipsticks from brands like Anastasia Beverly Hills and Pat McGrath, Mai's content is a go-to for lip product enthusiasts. They also share tips on mascara, press-on nails, and even curated outfits for special occasions.
Are you a brand that’s partnered with Mai?
Verify your partnership
Who is Mai’s audience?
Mai's audience on Nutcake likely consists of beauty enthusiasts in the UK seeking practical makeup advice and product recommendations. Their intent signals are strong, indicated by a high engagement rate (ER) of 2.75% on Instagram, surpassing the typical benchmark for the platform. This suggests a highly receptive and interactive community, eager to consume and discuss content related to tutorials, reviews, and specific product categories like lip products, mascara, and press-on nails. This engaged audience presents a valuable opportunity for brands looking to connect with a passionate and responsive consumer base.
Which creators are similar to Mai?
If you're looking for creators like Mai, you'll find makeup tutorials, beauty reviews, and tips for lip products, mascara, and press-on nails perfect for beauty enthusiasts.
becca whiting
Instagram @beccawhitingmua
This creator posts makeup tutorials, reviews, and swatches of various cosmetic products, often featuring brands like Huda Beauty and Doll Beauty. They also share content related to beauty events, nail art, and lifestyle topics such as vision boarding and sound baths. The creator frequently showcases different lip combinations and makeup looks for occasions like Valentine's Day and the party season.
bakeandglow
TikTok @bakeandglow · Instagram @bakeandglow
This creator posts videos reviewing and swatching makeup products. They focus on lip products such as lip tints, lipsticks, and lip balms from various brands. The creator also showcases eyeshadow sticks, blush, highlighters, and brow products. Some videos feature demonstrations of setting sprays and face sculpting products.
Megan Fenwick
TikTok @megxfenwick
This creator focuses on makeup tutorials and tips, with a particular emphasis on lip products and blush application. They showcase various lip liner and lipstick combinations, often highlighting affordable drugstore options. The creator also shares advice on contouring techniques and achieving a 'glowy skin' look. Their content includes product reviews and demonstrations of makeup transformations and routines.
Frequently asked questions
Sign in to view Mai's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mai today
You can use Nutcake’s agentic tools for free. Sign up today to work with Mai on your creator campaign.