Tasty UK

What kind of content does Tasty UK make?

Tasty UK brings delicious recipes to life on TikTok and Instagram, showcasing everything from comforting classics to international flavors like Filipino cuisine. They specialize in accessible tutorials for soups, pasta, burgers, and baked goods, with a thoughtful inclusion of vegan alternatives. Their content is perfect for brands looking to connect with an audience eager for both familiar favorites and exciting new culinary adventures.

Are you a brand that’s partnered with Tasty UK?

Verify your partnership

Content categories

Cooking

Educational

Fitness

Food

Lifestyle

Outdoor

Vegan

Browse all creators

Tomato Soup 🍅 #tasty #foodie #recipes #cooking

Vegan Jollibee-Style Burger Steak & Fries
by @johnnymorilloo

This recipe brought so much nostalgia from my childhood and I can't believe I haven't made it until now, I think it is pretty simple to make and I used dried mushrooms but using fresh chestnut mushrooms would be even better. So give this one a go and if you really want you can replace the fries with rice :)

Ingredients

2 vegan burger patties
15g dried porcini mushrooms
250ml hot water
1 tbsp vegan butter
1 tbsp plain flour
150ml vegetable stock
1 tsp vegan Worcestershire sauce
1 tsp soy sauce
Salt and pepper
Fries (frozen or fresh)
Fried onions (to finish)

Method

Soak the dried porcini mushrooms in hot water for 5 minutes until soft. Keep the mushroom water.
Pan fry the vegan burger patties until browned and cooked through. Remove from the pan and set aside.
In the same pan add vegan butter. Once melted, add the flour and cook for 1 minute to make a roux.
Slowly pour in the mushroom soaking water and vegetable stock, stirring to create a smooth gravy.
Add the softened porcini mushrooms, vegan Worcestershire sauce, soy sauce, salt and pepper. Let the sauce simmer until thick and rich.
Air fry the fries until crispy.
Plate the burger patties, pour over the mushroom gravy and finish with crispy fried onions. Serve with fries. @Johnny Morillo

Pot roast chicken and orzo!

This golden pot of food is perfect for feeding a big group. I make it throughout the year using different veg. In the summer with stunning blistering tomatoes or in the depths of winter, with kale and root veg. It’s a versatile dish that requires very little faff. #potroast #chicken #orzo #tasty #foodie

Ingredients

1 large chicken
1/2 shallots
3 cloves garlic
2 leeks
2/3 carrots (I chose lovely yellow ones)
Thyme
Zest and juice 1/2 lemons (depending on size)
Glass of white wine
1ltr of chicken stock
1 dried chilli (could use chilli flakes and add earlier)
Saffron (optional)
300g Orzo
Parsley
Tarragon
Olive oil
Salt
Pepper

First things first, take your chicken out the fridge and pat it dry with kitchen towel. Untruss, removing the sting and allow to come to come to room temperature. Season inside and out with salt.

Now take a large heavy bottomed pot or Dutch oven, and drizzle in some olive oil. Place your chicken in, breast side down and colour the skin in the oil. We want a golden brown. Flip, and repeat on the bottom then remove the bird from the pot.

Replace the chicken with your sliced shallot and either grated or sliced garlic. Salute for a couple of minutes before adding back in your chicken, followed by your chopped leeks and carrots. Mix together as best you can. Zest in your lemon and add in your bundle of thyme. Season with salt and pepper.

Take a large glass of white wine and use it to deglaze the pot, then pour in your chicken stock. We want the liquid to come up to the drum sticks or just above. If you need to, top up with water. These measurements are based off my pot and chicken. Yours will undoubtedly differ. Squeeze in your lemon juice.

Now pop in a dried whole chill and a pinch of saffron. This will bring a little tang as well as that beautiful golden colour that we’re after.

Once the liquid of bubbling, place the lid on and get your pot into the oven for just over an hour/1 hour 15.

Whilst you wait, get your orzo out the cupboard. When the time is up, remove the chicken and veg from the oven and open the lid of the pot. You should have a beautiful soft bird, with signs that the meat is starting to fall from the bone. Remove the bundle of time and pour in your orzo. The lid can then go back on and into the oven for 10/15 minutes longer.

Take a handful of parsley and a handful of tarragon and chop roughly. When your pot comes back out, sprinkle your herbs around the chicken and mix with the orzo.

To serve, I like to remove the chicken meat from the bones separately and then add back into the pot. Mixing all together. Serve up in bowls with a drizzle of good olive oil and a crack of black pepper.

Recipe by: @James Holdsworth

Easy Homemade Burger Bowl 🍔🥣

Recipe: Sear 500g beef with 1 TSP, salt, pepper, garlic powder and paprika. Add the same seasonings for the roasted sweet potato. For the sauce: 50g Mayo, 15g Ketchup, 10g Mustard, 10g Pickle Juice

#tasty #foodie #recipes #cooking

Who is Tasty UK’s audience?

Tasty UK's audience likely comprises home cooks in the UK and internationally seeking accessible, diverse recipe inspiration. Their high TikTok engagement rate (5.23%, significantly above benchmark) suggests a highly receptive audience for short-form, visually driven content, indicating strong potential for product discovery and adoption. While Instagram engagement (1.42%) is closer to benchmark, the sheer follower count points to broad reach. This audience is actively looking for practical cooking solutions and is likely to engage with tutorials, ingredient spotlights, and recipe challenges.

Which creators are similar to Tasty UK?

If you're looking for creators like this creator, you'll find inspiring recipe tutorials covering international cuisine, vegan options, and comforting classics perfect for home cooks.

Francesco Mattana

TikTok @our_cookingjourney · Instagram @ourcookingjourney_

This creator shares a variety of Italian recipes, focusing on traditional dishes from different regions of Italy, especially Sardinia. Their videos often showcase how to prepare pasta dishes, including homemade gnocchi and ravioli, as well as regional specialities like Malloreddus alla Campidanese. They also feature recipes for bread, cakes, salads, and sandwiches, often highlighting the use of fresh, seasonal ingredients and traditional cooking techniques.

Cooking

Food

Lifestyle

Let's Munch

TikTok @letsmunch · Instagram @letsmunchh

This creator shares recipes and cooking tips, often focusing on recreating restaurant-quality dishes at home. They demonstrate how to prepare meals such as steak, chocolate chip cookies, and various pasta dishes. The creator also offers advice on cooking basics, like ensuring chicken breast is juicy and flavourful. Some videos feature unique recipe combinations and meals inspired by specific events, such as food for a basketball game.

Cooking

Food

Lifestyle

Paul

Instagram @theurbancanteen

This creator shares a variety of food recipes, focusing on making meals that are often quick and easy to prepare. They demonstrate how to make both sweet treats, like chocolate peanut butter pumpkins, and savoury dishes, such as protein-enhanced focaccia and unique savoury waffles. The content includes ideas for breakfast, lunch, and dinner, often highlighting options for healthier eating or speedy cooking methods like using an air fryer. Recipes feature ingredients for dishes like 'burger in a bowl' salads and homemade granola, providing practical cooking inspiration.

Cooking

Food