What kind of content does Hattie Smith make?
Hattie Smith offers an authentic glimpse into her world across Instagram and TikTok, focusing on fashion, beauty, and family life. Her content features engaging clothing hauls from popular brands like ASOS and Marks & Spencer, often styled alongside her mother or best friend. Hattie also provides insightful reviews of beauty products, from Drunk Elephant skincare to NARS foundation, and shares relatable, humorous takes on the realities of raising three children.
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Who is Hattie Smith’s audience?
Hattie Smith's audience is primarily interested in fashion, beauty, and relatable family content, likely driven by her clothing hauls and skincare reviews. Her strong TikTok engagement rate (7.44%) significantly surpasses benchmark averages, indicating a highly receptive and active community on that platform. While her Instagram engagement (1.85%) is slightly above benchmark, the substantial follower count suggests a broad reach. This audience is actively seeking product recommendations and lifestyle inspiration, presenting opportunities for targeted brand partnerships and affiliate marketing, particularly leveraging her TikTok success.
Which creators are similar to Hattie Smith?
If you're looking for creators like this creator, you'll love content from those who share relatable fashion, beauty, and family life insights through hauls and reviews.
Hani
TikTok @hanifarid_
This creator shares videos about fashion, featuring outfit ideas and try-on hauls. They also post about beauty products, including makeup and skincare routines. The creator shares humorous content, often with friends, and occasionally posts about their work as a midwife. They also share videos related to Ramadan and modest fashion.
Lizzierowland
TikTok @lizzierowland1
This creator shares daily life vlogs, often focusing on motherhood and family activities. They also post content related to home organisation, shopping trips to stores like B&M, and personal routines such as 'get ready with me' videos. The creator sometimes shares unboxing videos and discusses products they enjoy, including beauty and wellness items.
Leah Painesboy mum
TikTok @leahpaines
This creator shares content about their daily life, including parenting experiences with a toddler. They also post about beauty, showcasing makeup products like mascara and discussing hair styling. Fashion content features hauls and favourite items, such as trainers. The creator also celebrates personal events like birthdays and shares insights into life in their twenties.
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