What kind of content does Bel and Em make?
Bel and Em offer a vibrant look into their lifestyle across TikTok and Instagram. They share engaging content on travel, showcasing unique accommodations, alongside fashion and beauty tips, from red carpet events to self-care routines. Fitness enthusiasts will enjoy their journey through park runs and exploring new trails. Their authentic voice, often infused with humor, makes them a relatable and appealing presence.
Are you a brand that’s partnered with Bel and Em?
Verify your partnership
Who is Bel and Em’s audience?
Bel and Em's audience is likely comprised of individuals interested in aspirational lifestyle content, seeking inspiration and practical advice across fashion, beauty, fitness, and travel. Their high engagement rates (TikTok 5.25%, Instagram 4.72%) significantly outperform platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and dedicated following. This suggests strong intent signals for product recommendations, travel deals, and lifestyle services, promising high-quality engagement and conversion potential for relevant brands.
Which creators are similar to Bel and Em?
If you're looking for creators like this creator, you'll love lifestyle, travel, fashion, beauty, and fitness inspiration for your everyday adventures and personal style.
Olly Bowman
TikTok @mrmelk_ · Instagram @ollybowman
This creator shares content about their experiences and opinions. They post about places they visit, such as Manchester and London, and activities they enjoy like watching darts matches or attending the Super Bowl. They also share reflections on personal topics like being single, reading books, and dealing with physical conditions. The creator sometimes includes humorous takes on everyday situations and expresses joy through various moments.
Geeleigh Bee
TikTok @geeleighbee · Instagram @geeleighbee
This creator shares content about fashion and styling, encouraging viewers to make the most of their existing wardrobes. They also post about travel, offering tips for destinations like Barcelona and discussing train travel. Additionally, the creator discusses personal topics, including body image and health, and shares insights from their work as a journalist.
Katie Hoyle
TikTok @katiehoylee1 · Instagram @katiehoylee
This creator posts content about exploring cities and towns, offering recommendations for places to visit, eat, and shop. They also share videos about skincare routines, makeup, and fashion. Additionally, the creator discusses dating experiences in London and shares personal updates on their life and aspirations.
Frequently asked questions
Sign in to view Bel and Em's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Bel and Em today
You can use Nutcake’s agentic tools for free. Sign up today to work with Bel and Em on your creator campaign.