What kind of content does em make?
em shares breathtaking videos of their outdoor adventures across the UK, from challenging hikes and climbs to serene moments watching the sunrise. Their content captures the beauty of natural landscapes with an uplifting and positive tone. Brands looking to connect with an audience interested in travel, adventure, and the great outdoors will find em's authentic storytelling on TikTok a perfect fit.
Are you a brand that’s partnered with em?
Verify your partnership
Who is em’s audience?
em's audience is likely comprised of individuals interested in UK-based outdoor activities, travel, and scenic landscapes, with a strong inclination towards hiking and appreciating natural beauty. Their high TikTok engagement rate of 8.48% significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly receptive and interactive community. This suggests strong intent signals for visually appealing content, travel inspiration, and practical hiking advice, promising high-quality engagement and potential for brand alignment with adventure and lifestyle products.
Which creators are similar to em?
If you're looking for creators like em, you'll find them perfect for brands targeting audiences passionate about UK outdoor adventures, travel, hiking, and capturing breathtaking sunrise landscapes.
HudsonOutdoors
TikTok @hudson.outdoors
This creator posts videos about outdoor activities. The content focuses on hiking, camping, and exploring natural landscapes. Many videos showcase scenic mountain views and the peacefulness of being in nature, often without phone service. The creator also shares thoughts on the benefits of outdoor adventures and the gear associated with them. Additionally, there are clips of the creator navigating different terrains, including mountain descents.
Daniel Fowler
Instagram @downtofowler
This creator posts videos about their travels to natural landscapes, such as Alaska and New Zealand. They share footage of mountains, glaciers, rivers, and forests. The creator also posts about activities like hiking and exploring different environments. Some content highlights moments of relaxation and appreciation for nature, often accompanied by reflections on peace and clarity.
sarwarsetfree
TikTok @sarwarsetfree
This creator shares videos about outdoor activities such as hiking, wild swimming, and wild camping. They document their experiences in various locations, including the Dolomites in Italy and parts of the UK. Their content often features scenic views and emphasises enjoying nature. The creator also touches on themes of mental health and embracing authenticity.
Frequently asked questions
Sign in to view em's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with em today
You can use Nutcake’s agentic tools for free. Sign up today to work with em on your creator campaign.