What kind of content does lily make?
Lily offers an authentic look into student life, blending relatable university vlogs with a strong focus on skincare and beauty. Her content features popular brands like Rhode and Byoma, presented through engaging unboxing videos and "get ready with me" segments. On TikTok, Lily shares positive affirmations and self-care routines, creating a warm and approachable persona that resonates with her audience.
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Who is lily’s audience?
Lily's audience is likely comprised of young adults and students interested in relatable lifestyle content, particularly within the beauty and skincare space. Their high TikTok engagement rate (10.75% ER, significantly above benchmarks like TikTok's ~3.0%) signals strong interest and active participation, suggesting they are highly receptive to GRWMs, university vlogs, and detailed product reviews. This audience is likely seeking authentic recommendations and a glimpse into student life, indicating a strong potential for brand partnerships focused on beauty, lifestyle, and educational products.
Which creators are similar to lily?
If you're looking for creators like this creator, you'll find relatable content perfect for students navigating skincare, beauty, and daily university life.
@glow.flame
TikTok @glow.flame
This creator shares videos about beauty and personal care products. They frequently review makeup items, such as highlighters, blush, and lip treatments, often featuring brands like Dior and Rhode. The creator also posts about skincare, hair care products, and fashion, including pyjamas and slippers. Additionally, they share content related to student life, such as acquiring a projector for their accommodation.
Karyn Kirkbride
TikTok @karynkirkbridee
This creator posts content about their morning routines and skincare. They also share aesthetic videos featuring seasonal elements like falling leaves. The creator often showcases products they use, particularly from the brand rhode, and discusses their skincare preferences.
Ella-Mae Rennison
TikTok @ellamaerennison_
The creator posts videos about skincare routines, featuring products like retinol serums and hydrating creams. They also share content related to makeup, including testing new foundations and lip oils. Other topics include hair care, nail art, and unboxing luxury accessories. The creator also shares snippets of their daily life and personal routines.
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