What kind of content does PlanetFood make?
PlanetFood crafts engaging video tutorials showcasing a delightful range of recipes, from decadent sweet treats like cheesecakes to comforting savory dishes such as butter chicken. They also explore innovative snack hacks and convenient cooking methods, including popular air fryer recipes. With a focus on both everyday meals and festive global flavors, PlanetFood offers a diverse and appealing culinary journey across TikTok and Instagram.
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Who is PlanetFood’s audience?
PlanetFood's audience is likely composed of home cooks and aspiring bakers in GB, actively seeking accessible and engaging culinary inspiration. Their intent signals are strong, evidenced by high engagement rates on both TikTok (1.64% ER, slightly above benchmark) and Instagram (2.28% ER, significantly exceeding benchmark). This suggests a highly receptive and interactive community, indicating excellent potential for brand partnerships focused on recipe development, ingredient promotion, or kitchenware.
Which creators are similar to PlanetFood?
If you're looking for creators like this creator, you'll find delicious recipes, baking tutorials, and snack ideas perfect for home cooks and food enthusiasts.
Sam Stern
TikTok @samsterncooks
This creator shares recipes primarily using an air fryer, focusing on quick and convenient meals. They often create 'fakeaway' versions of popular dishes, like salt and pepper chicken tenders and McChicken sandwiches, as well as high-protein options. The content also features festive recipes, including Christmas-themed snacks and sides such as crispy cheese boats and camembert filo cups.
Remi Idowu
TikTok @foodbyremi · Instagram @foodbyremi
This creator shares a variety of recipes, focusing on both sweet and savoury dishes. They often post baking tutorials, covering topics such as cakes, cookies, and pretzels. The creator also shares recipes for main courses like chicken curry, chicken wings, and roast chicken. Some videos offer cooking hacks, such as a doner kebab recipe, and drink recipes like a hazelnut latte slushie. They also recently shared content related to their wedding.
Sam Way
TikTok @samseats
This creator posts videos about cooking and preparing a variety of dishes. They often showcase recipes for burgers, pasta, and traditional Christmas side dishes. The creator also shares content related to comfort food, such as roast dinner sandwiches and brunch ideas. Many videos feature ASMR-style cooking, focusing on the sounds of food preparation.
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