What kind of content does ROXANA make?
ROXANA crafts engaging beauty and personal care content across Instagram, showcasing a diverse range of products from skincare and makeup to haircare and fragrances. Her tutorials and reviews, featuring gifted items, highlight everything from eyeshadow palettes and moisturizers to innovative skincare pads and deodorants, offering practical advice and recommendations for achieving healthy hair and finding signature scents.
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Who is ROXANA’s audience?
ROXANA's audience is likely comprised of individuals actively seeking beauty, skincare, makeup, haircare, and fragrance recommendations and tutorials. Their high Instagram engagement rate (24.63%) significantly surpasses industry benchmarks (e.g., Instagram ~1.5% ER), indicating a highly invested and responsive community. This suggests strong intent signals for product discovery and purchase, and a high quality of engagement beyond passive consumption, making them an attractive audience for brands in the beauty and personal care sectors.
Which creators are similar to ROXANA?
If you're looking for creators like this creator, partner with those who excel at showcasing authentic beauty, skincare, makeup, haircare, and fragrance recommendations for a discerning audience.
Claire
TikTok @clairelouiselang97
This creator posts content about beauty and skincare products. They often share videos featuring new items they have received from brands such as Kiehl's, L'Oréal Paris UK, COSRX UK, Lee Stafford Hair, and Maybelline UK. Their content includes reviews and first impressions of serums, setting sprays, hair treatments, and sunscreens.
Ana Beauty
Instagram @ana_beauty_things
This creator posts content focused on beauty products. Their videos feature makeup, including mascaras and eyeshadows, and skincare items such as moisturisers and eye creams. They also share content related to fragrances and haircare. Some posts include unboxings and reviews of gifted items.
Caitlin Louise Hughes
TikTok @caitlinlouisehughes
This creator focuses on beauty and skincare content. They post reviews and demonstrations of hair care products, such as sprays and oils, and makeup items like highlighters. Skincare routines, featuring various brands and devices, are also a common theme in their videos. The creator also shares personal reflections on their achievements and experiences within the beauty community.
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