What kind of content does Mimi Malthouse make?
Mimi Malthouse shares engaging beauty and fashion content across TikTok and Instagram. Her videos feature makeup tutorials, hair transformations, and product hauls, highlighting brands like Kylie Cosmetics and NARS. Mimi also inspires with her fashion choices and shares highlights from her travels to destinations like the South of France and Marrakech.
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Verify your partnershipWho is Mimi Malthouse’s audience?
Mimi Malthouse's audience is primarily interested in aspirational lifestyle content, specifically within beauty, fashion, and travel. Her strong engagement on Instagram (4.95% ER, significantly above the ~1.5% benchmark) suggests a highly dedicated and interactive community, likely seeking detailed product recommendations and styling advice. While her TikTok ER (0.15%) is below benchmark (~3.0%), the sheer volume of followers indicates broad reach. This combination points to an audience receptive to visually-driven content and potentially higher-value product collaborations, particularly on Instagram.
Which creators are similar to Mimi Malthouse?
If you're looking for creators like Mimi Malthouse, partner with those who excel at showcasing beauty, fashion, makeup, hair, and travel content for an engaged audience.
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Lyss
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This creator produces social media content primarily centred on fashion and beauty. Their videos often showcase hair-related topics, including collaborations with hair extension brands where discount codes are offered. The creator also features clothing items from various labels. Additionally, content is shared highlighting aesthetically pleasing locations.
Marybridget Stanley
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The creator posts videos about fashion, makeup routines, and daily activities like shopping and traveling. They share their experiences with hairstyle styling for events and often discuss personal opinions on beauty treatments. Their content includes unboxing and showing gifts and flowers, as well as vlogs of day-to-day life and self-care routines.
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