What kind of content does New Rules make?
New Rules crafts original songs and intimate acoustic covers that dive deep into themes of love, relationships, and personal emotions. On TikTok, they also offer a behind-the-scenes look at their creative process, sharing insights into music production, vocal arrangements, and the broader music industry. Beyond their musical endeavors, New Rules occasionally shares glimpses into their lifestyle, offering a well-rounded and authentic connection with their audience.
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Who is New Rules’s audience?
New Rules' audience on Nutcake likely consists of music enthusiasts, aspiring musicians, and fans of acoustic and indie pop genres, drawn by their original songs and covers. Their high TikTok engagement rate (6.86% ER, significantly above the ~3.0% benchmark) signals a highly active and receptive fanbase eager for authentic musical content and lifestyle insights. This suggests strong potential for high-quality interactions, including comments, shares, and potentially direct support through platform features.
Which creators are similar to New Rules?
If you're looking for creators like this creator, you'll find them perfect for audiences who appreciate authentic acoustic covers, original love songs, and a peek into the music production lifestyle.
Persia Holder
TikTok @persiaholder · Instagram @persiaholder
This creator shares videos featuring their original songs, which often explore themes of heartbreak, unrequited love, and complex relationships. They also post content related to music, including live performances, acoustic renditions of their songs, and behind-the-scenes footage from shows, such as a trip to Paris to support another artist. Additionally, the creator sometimes shares hair tutorials, focusing on styling curly hair.
Tim Gallagher
TikTok @timgallaghermusic
This creator posts videos of themselves singing and playing music. They often share original songs they have written, with themes revolving around love and relationships. Some content includes performances in different acoustic settings and mentions of recording music for an album. They also occasionally share cover songs and performances with other artists.
lili caseley
Instagram @lilicaseley_
This creator posts videos about their music, including new song releases and acoustic versions of existing tracks. They also share content related to songwriting, often discussing the inspiration behind their lyrics and collaborations. Some posts feature behind-the-scenes footage from music video shoots and personal reflections on their creative journey. Additionally, the creator has shared a TV advert soundtracked by their music.
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