What kind of content does IpsBeauty make?
IpsBeauty shares engaging TikTok videos focused on popular beauty treatments like lash lifts, extensions, and eyebrow tinting. They also offer insightful skincare routines, showcasing techniques for achieving the coveted "glass skin" look. Beyond beauty, IpsBeauty offers a glimpse into their lifestyle, featuring fun moments trying new drinks and spending quality time with family.
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Who is IpsBeauty’s audience?
IpsBeauty's audience is likely comprised of individuals interested in accessible beauty treatments and skincare, primarily within the UK. Their engagement rate of 1.67% on TikTok, while slightly above the platform benchmark of 3.0%, suggests a moderately active and interested follower base. Viewers are likely seeking practical advice, tutorials, and product recommendations related to lash lifts, brow tinting, and daily skincare routines, indicating a strong intent to learn and potentially replicate the creator's methods. This audience is poised for conversion on product recommendations or affiliate links related to beauty services and lifestyle products.
Which creators are similar to IpsBeauty?
If you're looking for creators like this creator, you'll love their content if you're passionate about beauty treatments, skincare routines, and a fabulous lifestyle.
Glowwithshann
TikTok @shannroper
This creator shares videos about beauty products and lifestyle topics. They demonstrate how to apply false eyelashes, including cluster lashes and pre-glued styles, and review various eye makeup products like eyeliner and lash sealants. The creator also features American sweets and chocolates found in UK supermarkets, alongside household items such as fabric softener. Additionally, they touch upon personal experiences, including a story about their child's health condition, sleep apnoea, and discuss hair curlers and makeup removers.
Perl Cosmetics
TikTok @perlcosmetics · Instagram @perlcosmetics
The creator makes videos about beauty and skincare products, including reviews of lip oils, lash serums, cleansing balms, face masks, and hair oils. They often share personal experiences with these products and discuss their effectiveness and ingredients. The content also includes updates about product development and restocks. Their videos target viewers interested in natural, effective beauty solutions.
Arwen
Instagram @arwen_beautysavvy
The creator posts content focused on beauty, including detailed reviews and demonstrations of makeup, skincare, and hair care products. They showcase various makeup items, from foundations and blush for natural enhancement to vibrant mascaras and eyeshadow palettes for bolder looks. The creator also shares effective skincare routines and discusses specific products that address concerns like hydration, blemishes, and anti-ageing. Additionally, their content includes reviews of hair treatments, often highlighting how these products can improve hair health and shine. Many posts feature collaborations with well-known beauty brands, including luxury options.
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