What kind of content does Emily make?
Emily offers engaging makeup and skincare content, focusing on detailed tutorials and honest product reviews. Her expertise spans lip products, foundations, and blush, alongside tips for achieving the coveted 'glass skin' aesthetic. Brands like Maybelline, Huda Beauty, and No7 frequently appear in her content, with mentions of retailers like Boots and Superdrug.
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Who is Emily’s audience?
Emily's audience is likely comprised of beauty enthusiasts in the UK seeking practical advice and product recommendations, particularly for achieving a "glass skin" aesthetic. Their intent signals are strong, indicated by their engagement with makeup and skincare tutorials and reviews. While Emily's current Instagram engagement rate of 0.98% is slightly below the platform benchmark of 1.5%, her niche focus and clear content pillars suggest potential for growth and high-quality interactions with a dedicated community.
Which creators are similar to Emily?
If you're looking for creators like Emily, you'll love discovering makeup and skincare gurus who share beauty tutorials, product reviews, and tips for achieving that coveted glass skin glow.
Sharon
Instagram @beautiful_glowy_skin
This creator posts videos about beauty and makeup products. They share reviews and demonstrations of various items, including lip products from brands like Charlotte Tilbury and NARS, skincare from Elemis and Kiehl's, and makeup from Armani Beauty and YSL Beauty. The creator also discusses fragrances and press-on nails, often providing discount codes for the featured products.
Ryan Bourne
Instagram @ryanbournex
This creator posts makeup tutorials and transformations, often showcasing dramatic eye looks and full-coverage foundation. They frequently use products from brands such as Made By Mitchell, HNB Cosmetics, and Fenty Beauty. The creator also shares skincare routines, including product recommendations for addressing common skin concerns. Content includes 'get ready with me' videos for various occasions and demonstrations of popular makeup techniques like underpainting and contouring.
Jesse Rose
TikTok @jesserosesings · Instagram @jesserosesings
The creator makes beauty videos about skincare, makeup and fragrance. They do unboxings, product reviews, empties, and routine videos, showing how products look and work. They test items like mascara, sunscreen, cleansers and perfumes, talking about packaging and scents. They often share PR boxes and discount codes in captions, and sometimes do ASMR restocking videos.
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