What kind of content does Tom Gill make?
Tom Gill's TikTok and Instagram channels showcase the demanding world of construction and farming. His videos highlight impressive feats of heavy machinery, from excavators digging ponds and laying services to the intricate work of building roundabouts. Beyond the build sites, Tom also offers an authentic glimpse into the daily realities and hard work of farm life.
Are you a brand that’s partnered with Tom Gill?
Verify your partnership
Who is Tom Gill’s audience?
Tom Gill's audience is likely comprised of individuals interested in the practicalities and lifestyle surrounding construction and agriculture, with a strong presence in Great Britain. Their intent signals suggest a desire for authentic, behind-the-scenes content related to heavy machinery operation and farm life. Engagement quality is notably high on Instagram, with a 6.71% ER significantly exceeding benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly dedicated and responsive follower base on that platform. While TikTok engagement is below benchmark, the sheer volume of followers suggests broad reach.
Which creators are similar to Tom Gill?
If you're looking for creators like this creator, partner with those who showcase heavy machinery, construction, and farm life for engaging content that resonates with agricultural and industrial audiences.
Liam Bryan
TikTok @diggerbry · Instagram @diggerbry
This creator shares videos of their life as an excavator operator, demonstrating tasks like laying tarmac and digging drainage. They also document their travels in a camper van across Europe, highlighting off-grid living. The creator has previously worked as an excavator operator in Australia and discusses different machinery attachments like tilt rotators.
Diggers and Dozers
TikTok @diggersanddozers · Instagram @diggersanddozers
This creator posts videos about heavy machinery and construction equipment. They showcase various brands and models, including excavators, wheel loaders, and mining trucks. The content often features demonstrations of equipment capabilities, such as demolition tools and screening buckets. Many videos are filmed at industry trade shows like ConExpo.
Martin Johansen
TikTok @thenorwegianearthmover · Instagram @the_norwegian_earthmover
This creator posts videos featuring heavy machinery, primarily focusing on Volvo excavators and loaders. They showcase the operation of these machines in various work environments, such as loading trucks and crushers. The content includes demonstrations of the equipment's capabilities, often highlighting specific models like the Volvo EC750El and EC300. Some videos also feature collaborations with other companies, presenting new accessories or features for the machinery.
Frequently asked questions
Sign in to view Tom Gill's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Tom Gill today
You can use Nutcake’s agentic tools for free. Sign up today to work with Tom Gill on your creator campaign.