What kind of content does Martin Johansen make?
Martin Johansen brings the world of heavy machinery to life on TikTok and Instagram. His engaging videos showcase the power and precision of Volvo excavators and loaders in action, from loading trucks to demonstrating impressive capabilities. Martin's content offers a unique look at construction equipment, often highlighting specific models and even featuring exciting new accessories.
Are you a brand that’s partnered with Martin Johansen?
Verify your partnership
Who is Martin Johansen’s audience?
Martin Johansen's audience is likely comprised of construction professionals, heavy equipment enthusiasts, and hobbyists in the UK, drawn to his niche content on excavators and loaders. Their high engagement rates, with TikTok at 3.52% and Instagram at 3.56% (both exceeding benchmark averages of ~3.0% and ~1.5% respectively), signal strong interest and active participation. This suggests a receptive audience eager for detailed insights, product showcases, and operational demonstrations, indicating high potential for brand partnerships focused on construction equipment and related industries.
Which creators are similar to Martin Johansen?
If you're looking for creators like this creator, target audiences interested in heavy machinery, construction equipment, and brands like Volvo, excavators, and loaders.
Diggers and Dozers
TikTok @diggersanddozers · Instagram @diggersanddozers
This creator posts videos about heavy machinery and construction equipment. They showcase various brands and models, including excavators, wheel loaders, and mining trucks. The content often features demonstrations of equipment capabilities, such as demolition tools and screening buckets. Many videos are filmed at industry trade shows like ConExpo.
Tom Gill
TikTok @tomgill85 · Instagram @tomgill85
This creator posts videos about construction and farming. The content often features heavy machinery such as excavators and diggers performing various tasks. These tasks include digging ponds, laying services, and creating roundabouts. The videos also show aspects of farm life and the daily work involved.
Weaver Plant Ltd
Instagram @weaverplantltd
This creator posts videos about plant hire and construction projects. They showcase various machinery such as JCB telehandlers, Volvo excavators, and Kubota diggers. The content often highlights the use of these machines for tasks like golf course shaping, demolition, and groundworks. They also feature footage of the machinery operating at notable events like the Chelsea Flower Show.
Frequently asked questions
Sign in to view Martin Johansen's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Martin Johansen today
You can use Nutcake’s agentic tools for free. Sign up today to work with Martin Johansen on your creator campaign.